Digital Marketing Manager South LATAM – São Paulo

Líder e Gestão


Título: Digital Marketing Manager South LATAM

Cidade/Estado: São Paulo / São Paulo


About the role:

The Digital Marketing Manager is a digital change agent across the Barry Callebaut organization in South LATAM. The person will be leading and supporting implementation of digital projects to ensure agile execution: dealing with digital partners, supporting drafting strategies, planning & follow-up. Define in alignment with brand marketers the content strategy for web sites, inbound marketing, CRM projects & Social Media ecosystems

 The Digital Marketing Manager will report with a solid line to the Head of Marketing South LATAM.

Key responsibilities include:

  • Deliver digital marketing proposals aligned with company strategy that drive customer acquisition and meet regional/local traffic targets;
  • Ensuring a consistent presence on social networks;
  • Develop & coordinate regional/local content plans;
  • Track conversion rates and making improvements to the websites;
  • Provide reporting and analysis for digital activity;
  • Perform SEO audits;
  • Provide insights & KPI’s follow-up using tracking and analytical tools;
  • Keep up-to-date with technological and market developments to ensure exploration of new digital opportunities;
  • Management of budget and financial aspects of the area.
  • About you:

  • Bachelor Degree on Business Administration, Marketing, Communication or similar. MBA is highly desired;
  • Fluent in English and Portuguese is mandatory. Fluent Spanish is highly desired;
  • Proven digital marketing experience;
  • Relevant qualification or certification in digital media/marketing, communication, or social media or equivalent practical experience.
  • Expertise with social media, web strategy, display advertising, lead generation, user acquisition and engagement, Google Analytics, AdWords, SEO/SEM/PPC.
  • Using analytics tools to create insightful evaluations;
  • Demonstrated practical experience in website content management and creation and in using a Content Management System;
  • Strong proficiency in Microsoft Office tools, especially PowerPoint and Excel. Presentation skills highly required
  • Understanding of sales and marketing funnel (contacts, leads, prospects, opportunities) and marketing automation tools, i.e. Salesforce and Pardot;
  • Eye for design aesthetics;
  • Experience with Marketing Automation;
  • Confident with Google analytics and other analysis tools;
  • Innovative and creative, ability to engage others regarding new ideas and projects;
  • Project Management skills;
  • Strategic and Analytical profile.
  • Location: Paulista Avenue, São Paulo – SP, Brazil

    At Barry Callebaut, we are committed to Diversity & Inclusion. United by our strong values, we thrive on the diversity of who we are, where we come from, what we’ve experienced and how we think. We are committed to nurturing an inclusive environment where people can truly be themselves, grow to their full potential and feel they belong. #oneBC – Diverse People, Sustainable Growth.



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