Líder e Gestão
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Título: Marketing Consultant
Cidade/Estado: Sao Paulo / São Paulo
Marketing / Sales / Product Support
Job: Marketing Consultant
Number of vacancies: 1
Recruiting type: Internal and External
Period to 08/04
The Filters, Fluids & CVAs Aftermarket Services Consultant defines, designs and drives the parts product growth strategy for Latin America. This marketing consultant engages numerous teams within the Caterpillar and the dealerships to execute sales growth and is the go-to person for customer opportunity, competitive landscape, key product & service solutions, sales programs and ‘voice of the customer’ for new product development.
DEFINITION OF WINNING
· Resident owner of the sales & service strategy for parts product.
· Leverages analytics (ex. OLGA) to identify & define highest growth opportunities and sets targeted customer segments / Product customer segments and/or solutions for growth.
· Defines and aligns the Sales to Users (STU) and Revenue targets by parts product to grow the business with Regional Sales Team and dealer’s Product Support leadership team.
PREPARATION & DEVELOPMENT
· Develops deep understanding of competitive landscape by visiting customers in target markets.
· Develops expertise in the parts product (via training, research, NPI, customer visits, etc).
· Develops, validates and deploys the commercial offerings based on Critical Customer Requirements.
· Coordinates with Regional Sales Team to make recommendations on inventory.
· Assesses dealer’s Cap & Cap to Identify any impediments to execution plan.
· Develops targeted customer list and deploys to sales team via CRM system.
MARKETING & SALES
· Identifies, deploys and implements marketing programs for targeted market segment(s) to the sales team.
· Coordinates with dealer and Regional Sales Team to identify appropriate marketing channels to be leveraged (including digital and/or E-commerce platforms).
· Supports lead generation (ex. PSEs) and management through sales funnel.
· Leads the sales team to enable them to make sound, commercial decisions, including customer visits.
· Provides expert advice to support the professional development of the sales team.
· Develops the training plan, materials and schedule.
· Deploys training to ASRs & dealer Aftermarket Sales Team.
· Leads the effort to represent Parts product at dealer and industry facing customer events.
· Provides field testing assistance and data to Caterpillar Product Group for input on new product introductions (NPI), product issues as well as competitive testing studies.
· Single point of contact for VOC, VOD & VOB to Caterpillar.
· Manage ongoing performance through STU Dashboard.
· Analyze sales performance (STU & revenue) via analytic dashboards to monitor sales.
· Makes adjustments to programs when necessary to achieve targets.
Top Candidates will also have:
Relocation is available for this position.
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