Senior Performance Analyst (B2C) – Curitiba

Líder e Gestão


Título: Senior Performance Analyst (B2C)

Cidade/Estado: Curitiba / Paraná


EBANX is a global fintech company that emerged in 2012 with the mission of connecting companies to Latin America, facilitating payments on internacional sites such as Aliexpress, Airbnb, Sony, Spotify, and many others. As we grew, our portfolio also expanded and we went beyond payment methods. Today we offer solutions in local processing for Brazilian companies and different products and services for our final consumers.From the beginning of our journey, we have an important mission: to give access. And this is not just about our products and services, but it goes through everything we are and do. We believe that it is possible to give access without distinction of race, color, religion, gender identity, nationality, disability, sexual orientation, ancestry or age. Plurality is what makes our Big Dream possible.We are called ebankers and we are changing the way people buy, connect, and live globally. Do you want to join our Big Dream and be part of this team?Besides conquering the world, as Senior Performance Analyst your activities will be: Plan and execute marketing campaigns to drive users acquisition and revenue for our B2C products and apps in Brazil and others LatAm countries;Create strategies for all acquisition channels, including media plans focused in conversion rate and return on investment;Drive engagement campaigns with our users across all touch points, including email, in-app notifications, in-app banners, social media, among others.Collaborate with new ideas, seek new opportunities, plan and execute experiments to grow our digital products based on best practices and benchmarking;Manage ad and analytics platforms like Google, Facebook, among others;Report and evaluate results creating action plans to optimize the costs and investments. What’s mandatory: Proven experience managing online media campaigns;Advanced level of knowledge on ad platforms like Google and Facebook with deep experience on different tactics to optimize campaigns and creatives;Plan and adapt campaigns for different strategies, considering the whole user journey and collaborating with other teams like Creative, Tech and Product;Ability to negotiate with media companies, media partners, influencers and new channels;Pragmatic and strong analytical skills. You will work with business KPIs like New Users, CAC (Client Acquisition Cost), Revenue, TPV (Total Processed Volume) and GMV (Gross Merchandising Volume);Strong logical thinking to create and lead marketing campaigns based in data analysis of previous results;Advanced English to communicate (calls, emails, slack…) with teams outside Brazil; What else would we like to see? Experience with marketing for apps and online shopping;Knowledge of Marketing Cloud tools (Adobe, Salesforce, Oracle, RD Station, Hubspot or others)Knowledge of Analytics tools (Google Analytics, Adobe Analytics, AppsFlyer or others)Knowledge of SEO/ASO;Knowledge of affiliates programs;Ad platform certifications;Excellent communication skills;Results-driven;Team player mindset;Ability to quickly adapt to changes. EBANX offers: A challenging environment, with opportunities to growth;Casual office and dress code;Spanish, English and Portuguese classes;WAVES – Program of goals and results (variable compensation);EBANX Play – Wellness (Gympass, e-Sports, SESC );Semi flexible hours (8 hours a day – Monday to Friday);Meal Allowance;Transportation voucher (if needed);EBANX Education: scholarship;EBANX Skills: budget for workshops and courses;Hello ebanker: psychology, finance and legal orientation.Health and Dental Insurance;Blue Club: Exclusive discount for ebankers in bakeries, restaurants, courses, electronics store and more!



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